What's the role? We are looking for creative individual passionate about creating meaningful and impactful content for our digital channels. The position of Channel Marketing Specialist is responsible for planning digital marketing campaigns including web, SEO/SEM, ad-hoc emails and engagement marketing flows roll-out as part of the Evolution’s project. Measuring and reporting on the performance of all digital marketing campaigns. Followed by an increasing number of new products, services and software we are looking for an additional pair of hands to support us with high volume of professional communications for the construction industry. Communications vary from Product and Services editorials, New Launch Annual Campaigns, Engineering editorials, Global Marketing Campaigns that are adjusted content for different target groups. Who is Hilti? If you’re new to the industry, you might not have heard of us. We provide leading-edge tools, technologies, software and services for the global construction sector. We have a proud heritage, built over 75 years, and a worldwide reputation for pioneering products and exceptional service. With 30,000 people in more than 120 countries, which we’re looking to expand, we’re a great place for you to show us your worth, step up to new challenges and grow your career. What does the role involve? Develops and manages digital marketing campaigns Manages organization and storyline for editorials website. Creates and adapts priority content for our business and relevant to each market in order to improve the experience of our customers and generate leads for sale Optimizes content for the editorials website and works on the SEO of the website pages. Fixes any error in the online content Tracks the website traffic flow and provides internal reports regularly, delivering insights and strategic recommendations. Compiles performances reports using Google Analytics and Data Studio Programs. Conducts keywords research according to the latest keywords research strategies hand in hand with the regional paid media agency Implements the roll-out engagement marketing flows (translations, localizations, testings, bugs fixes) as part of the Evolution project Drives the email marketing campaigns, tracks and shares its results accordingly Manages the IODA platform and trains other departments / markets Identifies trends, other regions best practises and competition to gain opportunities Coaches and develops the channel intern position 93% of our people say they’re proud to work for Hilti, thanks to the quality of our products and the way we look after our people What do we offer? Working in an international environment (over 110 employees of 22 nationalities) in the heart of Panama City Fast-paced learning opportunity (platforms and content management while learning a great deal on digitalization of construction industry) We’ll give you lots of responsibility, and we’ll trust you to do whatever it takes to deliver outstanding results. Why should you apply? We have an excellent mix of people, which we believe makes for a more vibrant,more innovative, more productive team. So, if you’ve never worked inconstruction, that’s fine with us. Success at Hilti is down to teamwork andability, no matter what your background. What you need is: Native Spanish with Fluency in English required (Portuguese will be a plus) 4
- 5 years in Digital communications, Digital analytics, Digital Media functions Proven track record in implementing digital marketing campaigns Ability to manage complex projects, understand processes and manage details Analytical and conceptual skills combined with strong passion to internal clients Ability to handle ambiguous directions and change management (Evolution) Work in an inclusive environment, self-driven, aligning relevant counterparts and the ability to create innovative solutions Excellent organization and follow up required Strong conceptual thinking skills and the ability to utilize creative and innovative approaches in problem solving
