WHY YOU’LL LOVE THIS JOB //
GMR’s Partnership team is dedicated to revolutionizing our industry and driving more value for clients, audiences and society. As our industry continues to evolve at the speed of culture, we take a future-forward approach to developing partnership processes, solutions and initiatives. We work with brands and properties to create integrated partnership ecosystems that leverage the complete marketing mix, align with an organization’s brand strategy and deliver more purposeful outcomes. To achieve our agency vision, we must reflect today’s culture. We’re trusted partners. We’re challengers. We’re visionaries.
As Director of Partnership Innovation, you will play a pivotal role in delivering the wide-range of client work and agency initiatives by collaborating with cross-functional leads to strengthen the integration of our service offerings.
The ideal candidate is a strong producer of strategic work and solution -oriented outcomes in complex partnership environments.
YOUR IMPACT //
Contribute to GMR’s partnership strategy work in support of:
client portfolio expansion and/or evolution;
creative activation platforms; and
brand strategy alignment.
Ensure partnership investments work harder across the marketing mix and in support of our clients’ business goals.
Support and lead, where required, agency initiatives that strengthen our partnership solutions and specialty service offerings, such as but not limited to:
valuation and measurement of partnerships that contribute towards progress and a more equitable society;
diverse audience research, data and insights;
integrated marketing solutions;
sports, entertainment and lifestyle subject matter expert group;
athlete partnerships; and
Support the culture of growth across the agency by:
applying a strategic purpose-driven partnership point-of-view to relevant business development opportunities;
demonstrating thought leadership across agency communication channels; and
identifying and nurturing strategic opportunities for pursuit.
Lead the development and implementation of specialty areas of partnership marketing with a particular focus on purpose-driven partnerships. This includes but is not limited to:
athlete and brand activism;
diversity, equity & inclusion;
social and environmental sustainability; and
women’s sport.
Foster relationships with partners and organizations that enhance GMR’s partnership innovation goals and opportunities.
WHAT WE NEED //
Minimum of ten (10) years of experience in related sports, agency, brand or property fields
Bachelor’s and/or equivalent degree
Experience in specialty areas of partnership marketing like diversity, equity & inclusion, purpose-driven, sustainability is preferred
Results-oriented, self-starter, resourceful
Strategic visionary with sound business acumen and analytical skillset
Well-developed brand and consumer marketing instincts across several industries
Deep understanding of the global sports, entertainment and lifestyle industries
Ability to evaluate, negotiate and activate sponsorships/marketing alliances
Ability to develop and manage senior-level decision-maker, client relationships
Experience developing, pitching and on-boarding new business or partnerships
Impressive command of written and verbal communication skills
Strong leadership, organizational and time management skills
Exceptional production of high-quality work
