Maersk is looking for an individual with strong communication skills, teamwork, and strong drive to join our Panama City team as Regional Activation Manager. With a strong background in Campaign Marketing / Digital Marketing preferably from a B2B business and experience building effective multi-channel campaigns, including PPC, social media, event management and other digital channels. This is an exciting career opportunity to work in a multinational, Global 500 company that makes global trade happen.
At Maersk we go the extra mile to service our customers in the best possible way. We work hard to build and strengthen relationships with customers, making sure we understand their business drivers so we can continuously improve co-operation, processes and outcomes. We provide end-to-end transportation to almost anywhere in the world. And, with 30,000 employees in 114 countries, we combine our global network with local expertise to increase the reliability of your deliveries, whether they travel by sea or over land so if you have what it takes to be successful come and work with us!
We offer
This position provides the right candidate a great opportunity to make a positive difference to the customer experience.The opportunity to join an ambitious Marketing team working on a world respected industry leading brand. This team oversees execute Global Marketing initiatives that build brand value and develop local solutions that drive successful growth in Latin America, through a deep understanding of customers’ needs and market trends.
The team drives the development of targeted value propositions, through conversion activation and profound customer insights.At Maersk we value the diversity of our talent and will always strive to recruit the best person for the job – we value diversity in all its forms, including but not limited to gender, age, nationality, race, sexual orientation, disability or religious beliefs. We are proud of our diversity and see it as a genuine source of strength for building high performing teams.
Key responsibilities
Responsible for marketing activation for specific customer segments.
Define marketing strategy for those segments in line with business priorities.
Responsible for optimizing customer journeys as part of vertical and product campaigns with the objective to increase “share of wallet” of existing customers and to reach out to new prospectsIdentify right activation channels based on customer buying journey, which is effective for the identified target audience.Collaborate with internal and external creative agencies from brief development through asset creation and execution.
Measure selected marketing campaigns to provide clear ROMI by establishing objectives and targets, tracking and analyzing performance, report return-on-objectives.Collaborate with cross-functional stakeholders to activate campaigns, as well as support initiatives to ensure campaign readiness and alignment for local market implementation and executionManage customer-facing events by providing a consistently high-quality experience for new and existing customers
We are looking for
5+ years’ experience with background in Campaign Marketing / Digital Marketing preferably from a B2B businessExperience building multi-channel campaigns, both organically and with paid media, including PPC, social media, event management and other digital channels.Experience in content strategy, including white paper development, thought leadership, intent data, social selling, and market articles.Ability to define what content works best along the customer journey and how to build efficient customer journeyExperience in Revenue Marketing and Account Based MarketingAbility to use metrics to gain internal buy-in and develop objectives.Project management skills managing different campaigns at one timeStrong communication skills, enabling you to engage and influence stakeholdersSelf-starter who excels working independently and as part of a team.
Strong verbal and written Spanish and English. Portuguese is a plus.
