WHY YOU'LL LOVE THIS JOB //
Reporting to the VP, Strategy, the Sr. Social Media Strategist is a cross-disciplinary role that is responsible for the successful development, communication and application of social and influencer programs. This role will play a critical role in evolving our approach to social media marketing services & solutions on key accounts and client work.
Team Description:
GMR’s Strategy team plays a critical role throughout the lifecycle of an account, ensuring our work is unforgettable, ingenious and influential. This team works cross-functionally, supporting our core client services teams while also strategically leveraging contributions from other functions to produce the best possible work and results for our clients. We’re grounded in human behavior and lean on a mix of art & science to drive memory-making on behalf of brands.
YOUR IMPACT //
Growth & Business Development
Develop and deliver social strategy contributions to RFPs, in partnership with other groups at GMR.
Digest and understand complex/sophisticated client briefs, flagging follow up questions or proactive idea territory beyond direct ask
Plan, build and conduct social brainstorms (internal & external)
Conduct and synthesize relevant research & insights to shape social strategy recommendations
Develop and articulate innovative influencer strategies (via outlines & slides) that achieve clients’ goals and incorporate best practices of organic and paid social campaigns
Explore new territory and ideas, including creative concepts, platforms, services, and approaches
Ensure projects from repeat accounts are basing strategy on historic performance data and current trends
Production
Develop and maintain strong client relationships grounded in a deep understanding of the industry and client business goals
Lead the development of social deliverables, including influencer recommendations, creative briefs and content strategy
Ensure the “strategic thread” is maintained throughout the Production lifecycle by overseeing creative concept content reviews and participating in key account moments, including internal kick-offs, kick-offs/discovery, client presentations (strategy recommendations, influencer reviews, creative, etc), and wraps
Assist Production in responding to program and strategy shifts and keep projects aligned with client objectives and best practices
Identify opportunities to optimize and pivot based on performance, trends, or client needs, including development of new materials or workflows
Proactively identify and articulate incremental opportunities that further clients’ goals and expand our work based on performance and cultural trends
Reporting & Analytics
Working with Research, develop hypotheses for content performance and ensure set-up and early measurement
During internal wrap preparation, lean into the story & narrative of content performance, probing program performance and insights to develop an insightful and actionable wrap
Develop an understanding and strategic perspective of new reporting tools, solutions, and offerings, helping teams apply them strategically to proposals/programs as needed and surface trends and learnings across accounts
Surface qualitative performance trends, optimization opportunities and test & learn territories with actionable recommendations for quick application within the work.
Functional Growth, Research & Education
Contribute to functional projects that help grow and develop the Strategy practice, including development of new materials, workflows and services
Synthesize key trends and information from a variety of sources, including internal data, to inform our approach and educate client and internal teams
Conduct “audits” of programs, clients, and processes that deliver actionable insights for GMR’s evolution
Proactively experiment with and prepare and present POVs/best practices for existing & emerging platforms: (i.e. podcasts, TikTok, etc.)
Prepare and host educational sessions with teams or all employees to ensure everyone is equipped with the best strategies and learnings
WHAT WE NEED //
At least 5 - 7 years related experience in marketing/advertising industry or similar, ideally within the social/influencer marketing space
Both left and right brain thinker, equally comfortable with data and creative thinking
Strong organization skills with attention to detail and excellent follow-through
Great communication skills—both internally and externally, written and verbal
Ability to work efficiently across a variety of tasks and manage time appropriately for projects
Collaborative working style with positive attitude and enthusiasm for making great work happen!
BA or equivalent
