Trade/Roi Manager

Trade/Roi Manager


Trade/Roi Manager

Detalles de la oferta

A mutually rewarding experience. Work. Realize your ambitions. And realize there's more to being in business than just making a profit. That's the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet. What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it's never just about a single person, a single project or a single brand. It's about how you can grab everything that's within your reach here and use it to pursue mutual, long:term gain. It's about having ideas. And ideals. Being prepared to risk failure because the promise of success means we'll all be a little better off. It's that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated

Mars is a family:owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost 35 billion in sales, the company is a global business that produces some of the world's best:loved brands: M and M's(R), SNICKERS(R), TWIX(R), MILKY WAY(R), DOVE(R), PEDIGREE(R), ROYAL CANIN(R), WHISKAS(R), EXTRA(R), ORBIT(R), 5(TM), SKITTLES(R), UNCLE BEN'S(R), MARS DRINKS and COCOAVIA(R). Mars also provides veterinary health services that include BANFIELD(R) Pet Hospitals, Blue Pearl(R), VCA(R) and Pet Partners(TM). Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles : Quality, Responsibility, Mutuality, Efficiency and Freedom : inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

Job Purpose/Overview

The Trade ROI Manager serves as a key business partner and the Trade Promotional (TP) evaluation expert for the local unit. This position helps drive increased trade investment productivity across the MWC portfolio, mainly by ensuring Sales/KAM team decision support to unlock category value and profit pool growth through smarter trade spending decisions with customers.

The Primary objectives for the Trade/ROI Manager are:

:Lead development of portfolio TP strategy for profitable growth with Customers. This includes collaboration across all functions to deliver a holistic approach, ensuring category, consumer (shopper), customer, company (CBU) and competitive impacts are well:understood and integrated within trade promotional strategies for the Annual operating Plan (AOP) and Customer and Channel execution plans. These strategies will be underpinned by the Mars Laws of growth, helping to drive a higher proportion of '4 star' promotions, creating 'win:win' ROI and brand equity building events.
:Drive continuous TP investment productivity improvements and optimized Trade ROI. This includes ensuring regular monitoring and assessment of trade promotional performance versus the category, development of strategic TP guidelines and recommendations and project management of associated actions and execution (through Annual Plan and S and OP+ process cycles). A key element being the close partnership with Sales/KAM teams to provide decision support and guidance in ensuring the quality and understanding of at least 80 of TP investments, both pre and post event.
Drive Trade ROI Capabilities and ongoing understanding of the role of promotions to deliver growth across the organization. This includes partnering closely with sales teams, Customer Marketing, CBU Marketing and CMI to continuously update and ensure understanding of promotional insights across the b

Fuente: Tiptopjob2_Xml


  • Tecnologías de la Información / Gestión de Proyectos


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