Requisition ID: 4612 The Headlines: Responsible for the execution and implementation of the brand plan including advertising, digital communication, retail programming, event programing. This roled will recommend, develop and execute marketing strategies, plans and programs that build on consumer and customer insights, for a specific brand(s). Will be responsible for day:to:day operations on all aspects of the brand business including project management, agency management, budget management and managing all local stake:holders. Will also support Regional marketing manager to analyze the consumer, trade, market dynamics with direct input into performance reviews and brand planning.
:Execute the brand plan, aligned to the Brand strategy, using a high standard of project management
:Manage the brand budgets effectively and accurately, always able to produce a clear summary of the current situation including opportunities and risks
:Contribute to the development and tropicaliztion of the local market programming including collaboration with the regional marketing manager, sales and customer teams as well as the global brand team on occasion to deliver high standards of consumer communication, activation plans and selling tools.
:Understand and deliver comprehensive insights into the performance of the Brand (Market, Consumer, Shopper and Customer) using the standard reports and specific requests as the foundation for the brand planning process as well as regular performance tracking.
:Execute the digital strategy, ownership of the digital execution including planning, media planning, content development as well as measurement and reporting.
The Other Qualifications:
:Bachelor degree required, Masters preferred.
:Fully Bilingual English and Spanish.
:3:5 years of previous marketing experience with high profile CPG brands
:Previous beverage/alcohol/Premium brands experience preferred
:Strong knowledge and experience in the areas of brand portfolio management, executing brand strategies, marketing principles and techniques, marketing mix management, management of creative and promotion process
:Strong Digital/Social knowledge an understanding the social landscape
:Computer literate, including Excel and PowerPoint.
At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We're an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.
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