Requisition ID: BUS003130 MSD is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where MSD has codified its 125:year legacy. MSD's success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.
MSD's Global Human Health (GHH) Division abides by a "patient first, profits later" ideology. Results:driven and ambitious, this team of individuals represents a functional balance between meeting company objectives and the needs of people around the world. The division is comprised of sales and marketing professionals who are passionate about their role in bringing MSDs prescription medicines, vaccines, and other medical products to our customers worldwide.
The Business Unit Director : Primary Care and Vaccines is responsible for Central America and the Caribbean countries marketing strategy and execution for the Primary Care products and the Vaccines portfolio. Also, is responsible for the planning and implementation of the marketing campaigns directly and through subordinates. In addition, leads the execution of sales force activities for the Primary Care Business and Vaccines ensuring that marketing programs and Sales force effectiveness initiatives are successfully implemented.
This position reports to the Managing Director and directly supervises 6 to 7 managerial positions.
Primary responsibilities:
:Ensures the development and implementation of products marketing strategies and plans, aligned with MSD Fast Forward Strategy.
:Oversees the development and implementation of effective promotional programs in order to outperform market performance, increase market participation of MSD brands and to deliver sales objectives of promoted products
:Manages a Marketing and Direct selling budget for the BUD and ensures marketing contribution targets are achieved.
:Completes all the milestones included in the Business Planning Process, in coordination with the Finance team and other support areas.
:Develops and maintains relationships with key customers in the health care sector, and decision makers.
:Identifies, negotiates and contracts advertisement agencies for the implementation of promotional programs to support brands.
:Keeps abreast of market dynamics and marketing trends in order to appropriate bring innovation to the marketing department.
:Ensures field execution is aligned with established KPI's in alignment with MSD sales force effectiveness targets.
:Conducts business in complete alignment and compliance with MSD policies and procedures.
:Ensures team alignment and compliance with MSD code of conduct, policies and procedures.
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Performs other duties as required.
The position is based in Panama and includes basic relocation assistance.
Qualifications
Requirements:
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Bachelor's Degree
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Degree in Business Administration, Marketing or Science, preferred.
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Eight (8) or more years of experience in marketing, with experience in new product launches, access, strategic pricing, life cycle management, forecast and demand planning and people management.
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Proficiency in Spanish and English, in oral and written.
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Willing to travel up to 50 of the time.
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Digital Marketing, Access and Social Media experience and/or knowledge, preferred.
Your role at MSD is integral to helping the world meet new breakthroughs that affect generations to come, and we're counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At MSD, we're inventing for life.
Job: Business Unit
Other Locations:
Employee Status: Regular
Travel: Yes, 50 of the Time
Number of Openings: 1
