Job Description : - The Caribbean and Central America (CCA) is one of Diageo’s most diverse and profitable markets. It is the number 1 market in Latin America and the Caribbean (LAC) in terms of profitability, both in absolute and margin terms, and close to number 2 in terms of NSV. Globally, we are the second most profitable market for Diageo, after North America.
- Our route to market is achieved through a combination of 12 major Free Trade Zone & Border customers, and approximately 57 key Distributor Partners. We also manage several co-packing partnerships throughout the region, and Panama is home to our innovation technology center and principal warehousing operations.
- The 37 countries that comprise CCA boast a cumulative population of 77 million people who speak a range of languages including English, Spanish, French, Dutch, Creole, Patois and numerous other native languages. There is a significant and growing emerging middle class (EMC) population across what are relatively young, but broadly stabilizing, democracies.
- Leads decision making on the depicting the annual strategy and the related execution plan in key countries.
- Decides the performance KPIs to track and make sure all countries comply with the Reserve Scorecard defined to report timely.
- Leads on the decision making process for the World Class platform, Reserve Brand Platforms and in any other BTL Reserve (category) platform
- Manages the CCA Reserve P&L aligned with the ambition (F23 NSV 40m)
- Recommends A&P investment across the different countries in order to maximize different opportunities across CCA.
- Manage own T&E budget and is expected to adhere to all related policies, and to not exceed its assigned budget.
- The role reports to the CCA Marketing & Innovation Director and is part of the MLT team. The incumbent needs to have strong relationships from Sales Director, Finance Director & Head of CMO.
- Team: Reserve BM (L5), 2 Reserve Brand Ambassadors (L5)
- The incumbent needs to influence commercial teams and marketing teams internally in country and mentor Distributor personnel to make them feel like an extension of the Diageo CCA organization to own the Reserve agenda with passion.
- This role has a direct team, therefore needs to coach and build trust, respect and inspire them to take entrepreneurial risks.
Worker Type :
Regular
Primary Location:
Panama City
Additional Locations :
Job Posting Start Date :
2019-10-23-07:00
