Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Job Title
Manager, Area Marketing Panama
1. Engaging and acquiring new customers through campaigns, media plans and strategic messaging using diverse tools.
2. Working with the executive team, such as the marketing director and/ or Marketing VP, to set the marketing strategy for the business.
3. Managing the performance of a marketing team
4. Working closely with external advertising, design and media agencies to co create effective campaigns.
5. Using consumer insights and research to guide the marketing campaigns and inspire high quality creative that deliver the right message at the right audience.
6. Managing large marketing budgets and ensuring the resources are fully utilized. Follow Company’s process and rules.
7. Working closely with the rest of the marketing team (other clusters and Comms), other company departments and regional teams to ensure a coordinated approach to marketing campaigns.
8. Conceiving and coordinating marketing assets to create campaigns that leverage the brand value proposition.
9. Weekly and monthly reviews of all campaigns and their results, optimizing if necessary to further present to senior management.
10. Follow-up on Market research and benchmarking of target markets, analysis of company products in relation to competitors.
11. Maximizing the use of company CRM, Analytics and other marketing assets
12. Establish marketing activations deadlines and make sure to implement them on time
13. Work closely to other verticals such e as products, market development, Managed Services in order to create alignment, business new opportunities, brand consistency and results
The ideal background
• Previous experience as a consumer marketing manager would be a strong advantage.
• Being a passionate and driven marketing manager with up to date knowledge of cutting edge marketing techniques and tools (Digital).
• Previous above the line (ATL) and Digital marketing experience is essential.
• Some Marketing experience.
• Large company consumer marketing experience but with a strong commercial and entrepreneurial outlook.
Due to COVID-19, most of our employees are working from home. We’ve implemented a virtual hiring process and continue to interview candidates by phone or video and are onboarding new hires remotely. We value the safety of each member of our community because we know we’re all in this together.
Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.?
If you require accommodations or assistance to complete the online application process, please contactreasonable.accommodation@mastercard.comand identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
